Joana Macedo Joana Macedo

Chic Chat episode 1 - The importance of Image Consulting with Raquel Santos

Tudo começa com uma ideia.

This has been my heart's desire for a long time, to create a communication channel where we could talk about various topics in a woman's life. Realizing that we don't need to be perfect, that we all have our wounds, our highs and lows, but that there is always a solution to improve and grow. Therefore, CHIC CHAT podcast was born, a space about the feminine world, where we were able to speak openly, opening our hearts, about a variety of topics and also some sharing about the world of Clair Couture.

The first episode of our podcast has been released! In this video we talk to Raquel Santos, image consultant and responsible for the Noventa y Cinco store (one of our partner stores), about what image consultancy is and what its benefits are for people's self-discovery and self-esteem.

The full episode is available on our YouTube channel (watch here).

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Joana Macedo Joana Macedo

Haute Couture, how it works

Can all brands use the term “Haute Couture”? Sometimes it seems confusing, the terms merge and the consumer is lost among so many hypotheses. Couture has became a term of the pop culture. But Haute Couture is a highly protected term, regulated by The Fédération de la Haute Couture et de la Mode. Not every designer can call themselves a couture designer. In fact, according to this organization, there are only 14 designer who can bear the haute couture label.

Can all brands use the term “Haute Couture”? Sometimes it seems confusing, the terms merge and the consumer is lost among so many hypotheses. Couture has became a term of the pop culture. But Haute Couture is a highly protected term, regulated by The Fédération de la Haute Couture et de la Mode. Not every designer can call themselves a couture designer. In fact, according to this organization, there are only 14 designer who can bear the haute couture label. To do so, they have to work with high quality, rare fabrics, crafted with meticulous attention to detail by skilled artisans and meet a series of strict criteria such as making made-to-order designs for private clientes, have an atelier in Paris that employs 20 full time staff members and at least 20 full-time technical people and present a collection of at least 25 original designs, at Paris Couture Week, twice a year, in January and July.

An Haute Couture fashion show is like a theatre. The garments, the music, the models, they all work together to create a moment, pass emotions, make a dream. All to make haute couture am emblem of elegance and sophistication. Something precious, to be appreciated as works of art.

CAMELLIA TOP

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